We operate in two primary geographical markets.
- North America: The US and Canadian promotional products markets together are estimated to total around $25 billion.
- UK/Ireland: The UK and Irish promotional products market size is estimated at around £900 million, or $1.3 billion.
The promotional products market place is highly fragmented. The largest market, the USA, is served by around 23,000 distributors, of whom more than 20,500 have annual sales of less than $2.5 million. The profile is similar in the Canadian and UK/Irish markets.
4imprint is the largest direct marketer of promotional products in each market, and has consistently increased market share through organic growth at a rate significantly ahead of the overall growth rate in the industry.
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