Our Markets

We operate in two primary geographical markets.

  • North America
    The US and Canadian promotional products markets together are estimated to total around $25bn in annual revenue. We serve this market from a centralised base in Oshkosh, Wisconsin.

  • UK and Ireland
    The UK and Irish promotional product market size is estimated at around $1.4bn per year. Our office serving these markets is in Manchester, UK.

The marketplace for promotional products is fragmented. Our largest market, the USA, is served by an estimated 23,000 distributors, of whom more than 20,500 have annual revenue of less than $2.5m. The distribution structure is similar in the Canadian and UK/Irish markets. 4imprint is the largest direct marketer of promotional products in each market.

Market leadership driving organic revenue growth is the cornerstone of our strategic framework. We aim to establish 4imprint as “the” recognised brand for promotional products, driving our continued ability to grow at a rate significantly higher than the overall growth rate of the industry.