Our Strategic Objectives

Deliverables

  • To be the leading direct marketer of promotional products in the markets in which we operate
  • To expand share in fragmented markets through investment in organic growth
  • To establish 4imprint as the recognised brand for promotional products within our target audience
  • To achieve $1bn in Group revenue by 2022

Key Enablers

  • Competitive advantage through continuous development of and sustained investment in:
    • Marketing 
    • People 
    • Technology

  • Differentiation through operational excellence:
    • Customer service
    • Merchandising and supply
    • Efficient processing of individually customised, time-sensitive orders at scale

Risks

  • Macroeconomic conditions
  • Competition
  • Business facility disruption
  • Disruption to product supply chain or delivery service
  • Disturbance in established marketing techniques
  • Reliance on key personnel
  • IT failure/interruption
  • Failure to adapt to new technology

Deliverables

  • To deliver reliable and increasing free cash flow over the medium to longer term
  • To balance short term profitability with marketing investment opportunities leading to sustainable long term free cash flow and EPS growth

Key Enablers

  • Reinvestment of cash generated from operations into organic growth initiatives based on multi-year revenue/return projections
  • Disciplined approach to investment:
    • Marketing investment based on our assessment of both prevailing market conditions and a combination of current and future customer-centric metrics, including prospecting yield curves, retention patterns and lifetime revenue profiles
    • Capital investment evaluated based on cash payback and DCF parameters
  • Direct marketing ‘drop-ship’ business model, facilitating efficient working capital management
  • Low capital intensity of the business

Risks

  • Macroeconomic conditions
  • Competition
  • Currency exchange
  • Business facility disruption
  • Disruption to product supply chain or delivery service
  • Disturbance in established marketing techniques
  • Reliance on key personnel
  • IT failure/interruption
  • Security of customer data

Deliverables

  • To maintain a stable and secure balance sheet aligned with the Group’s growth objectives
  • To have the flexibility to be able to continue investing in the business through different economic cycles
  • To enable the Group to act swiftly as and when investment opportunities arise
  • To maintain commitment to making regular dividend payments through an economic downturn
  • To meet pension contributions as they become due

Key Enablers

  • Conservative balance sheet funding policy
  • Capital allocation policy in line with strategic objectives

Risks

  • Macroeconomic conditions
  • Currency exchange
  • Ultimately all other risks above relating to revenue, profitability and cash generation

Deliverables

  • To deliver increasing Shareholder value through execution of the Group’s growth strategy

Key Enablers

  • Financial discipline in evaluation of investment opportunities
  • Clear priorities in capital allocation:
    • Organic growth initiatives
    • Regular dividend payments
    • Residual legacy pension funding
    • M&A opportunities
    • Other Shareholder distributions

Risks

  • Currency exchange
  • Reliance on key personnel
  • Security of customer data
  • Ultimately all other risks above relating to revenue, profitability and cash generation