Strategic Objectives

Objectives

  • To be the leading direct marketer of promotional products in the markets in which we operate
  • To expand share in fragmented markets through investment in organic growth
  • To establish 4imprint as ‘the’ recognised brand for promotional products within our target audience
  • To achieve $1bn in Group revenue

Key Enablers

  • Competitive advantage through continuous development of and sustained investment in:
    • Marketing
    • People
    • Technology
  • Differentiation through operational excellence:
    • Customer service
    • Merchandising and supply
    • Efficient processing at scale of individually customised, time-sensitive orders

Risks

  • Macroeconomic conditions
  • Competition
  • Business facility disruption
  • Disruption to product supply chain or delivery service
  • Disturbance in established marketing techniques
  • Reliance on key personnel
  • IT failure/interruption
  • Failure to adapt to new technology
  • Cyber threats

Objectives

  • To deliver reliable and increasing free cash flow over the medium to longer term
  • To balance short-term profitability with marketing investment opportunities leading to sustainable long‑term free cash flow and EPS growth

Key Enablers

  • Reinvestment of cash generated from operations into organic growth initiatives based on multi-year revenue/return projections
  • Disciplined approach to investment:
    • Marketing investment based on our assessment of both prevailing market conditions and a combination of current and future customer-centric metrics, including prospecting yield curves, retention patterns and lifetime revenue profiles
    • Capital investment evaluated based on cash payback and discounted cash flow parameters
  • Direct marketing ‘drop-ship’ business model, facilitating efficient working capital management
  • Low capital intensity of the business

Risks

  • Macroeconomic conditions
  • Competition
  • Currency exchange
  • Climate change & environment
  • Business facility disruption
  • Disruption to product supply chain or delivery service
  • Disturbance in established marketing techniques
  • Reliance on key personnel
  • IT failure/interruption
  • Cyber threats

Objectives

  • To maintain a stable and secure balance sheet aligned with the Group’s growth objectives
  • To have the flexibility to be able to continue investing in the business through different economic cycles
  • To enable the Group to act swiftly when investment opportunities arise
  • To meet pension contributions as they become due

Key Enablers

  • Conservative balance sheet funding approach
  • Capital allocation priorities in line with strategic objectives

Risks

  • Macroeconomic conditions
  • Currency exchange
  • Ultimately all other risks noted in previous objectives relating to revenue, profitability and cash generation

Objectives

  • To deliver increasing Shareholder value through execution of the Group’s growth strategy

Key Enablers

  • Financial discipline in evaluation of investment opportunities
  • Clear priorities in capital allocation:
    • Organic growth initiatives
    • Regular dividend payments
    • Residual legacy pension funding
    • M&A opportunities
    • Other Shareholder distributions

Risks

  • Macroeconomic conditions
  • Currency exchange
  • Reliance on key personnel
  • Cyber threats
  • Ultimately all other risks noted in previous objectives relating to revenue, profitability and cash generation

Objectives

  • To protect and enhance the value of the 4imprint brand through:

  • Delivery of the extraordinary customer service required to acquire and retain the customer relationships that support long-term value creation
  • Preservation and curation of a distinct and diverse culture that develops, empowers and values team members
  • Collaborative and mutually beneficial relationships with our supplier partners, grounded in clear social and ethical expectations
  • Embracing environmental initiatives tailored to achieve maximum impact in the context of our business and operations
  • Supporting and participating in our local communities

Key Enablers

  • Relentless focus on the delivery of excellence in customer service
  • Culture guided by application of the 4imprint Compass and “The Golden Rule”
  • Clear social & ethical policies and expectations
  • 4imprint Supply Chain Code of Conduct
  • Investment in environmental initiatives, and setting of clear and measurable performance targets
  • Charitable giving programme and encouragement of all team members to volunteer or otherwise participate in their local communities

Risks

  • Macroeconomic conditions
  • Markets and competition
  • Climate change & environment
  • Disruption to the product supply chain or delivery service
  • Reliance on key personnel
  • Failure to adapt to new technological innovations