Investment Summary

4imprint is the leading direct marketer of promotional products in the USA, Canada, the UK and Ireland.

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4imprint has developed a highly efficient direct marketing business model. Innovative print and internet-based marketing techniques are used to acquire new customers, and targeted marketing such as the popular Blue Box™ sample mailings, internet advertising and subscription emails is used to retain existing customers. All operations are underpinned by a commitment to deliver a remarkable customer experience. The cash generative nature of the model allows for increasing investment in marketing, people and technology to deliver competitive advantage and further growth.

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A key element of 4imprint’s strategy is to maximise organic revenue growth whilst maintaining a broadly stable operating margin percentage. 

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4imprint’s direct marketing business has been successful in delivering organic revenue growth by taking market share in fragmented markets. It has more than doubled revenues over the 5 year period from 2011 to 2016. Although now one of the largest distributors in the promotional products industry, and certainly the largest direct marketer, revenue is still only around 2% of the total estimated size of the North American market. 

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4imprint aims to deliver the revenue growth required to underpin both sustainable growth in EPS and a policy of progressive dividend increases.

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4imprint retains a net cash position. With low working capital requirements and a stable capital expenditure profile, the business is highly cash generative.

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The Executive Directors are all 4imprint direct marketing veterans who work closely with the operational management teams. The Board is guided by strong and experienced non-executive directors. 

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