We sell an extensive range of promotional products – merchandise that is custom printed with the logo or name of an organisation with the aim of promoting a brand, service, product or event.
Our product range comprises tens of thousands of individual products in categories such as pens, bags and drinkware to higher value items such as embroidered apparel, technology and full-size trade show displays, enabling our customers to find the perfect product for their promotion and their brand. This range is carefully updated and curated by an experienced category management team.
Our top ten ‘Supergroup’ product categories by sales volume in 2023 are set out below:
| Supergroup | 2023 Rank | 2022 Rank | Change |
| Apparel | 1 | 1 | 18% |
| Bags | 2 | 2 | 14% |
| Drinkware | 3 | 3 | 3% |
| Stationery | 4 | 5 | 25% |
| Writing | 5 | 4 | 22% |
| Outdoors & Leisure | 6 | 6 | 17% |
| Trade Show & Signage | 7 | 7 | 21% |
| Auto, Home & Tools | 8 | 8 | 20% |
| Wellness & Safety | 9 | 10 | 19% |
| Awards & Office | 10 | - | 35% |
Private label brands
We continue to develop our stable of ‘in-house’ brands, exclusive to 4imprint. These products are designed to meet the core needs of our customers and fill gaps within categories where in many cases they have grown to occupy top selling spots. Great attention is paid to the functionality, quality and design characteristics of each item in addition to the choice of our supplier and manufacturing partners.
Crossland® is our ‘outdoor’ brand, including fleece jackets, blankets, beanie hats, vacuum mugs, backpacks and coolers.
Refresh® was launched in 2017, initially concentrating on a core line of affordable water bottles, expanding to include tumblers, travel mugs and various other drinkware items.
Taskright® launched in 2020, focused on a line of everyday stationery products such as notebooks, sticky notes and pencils.
Better Choices™
Customers continue to balance many factors when researching and selecting promotional products, including brand, budget, event dates as well as artwork and logo requirements. The same customer’s requirements may vary depending on uses and recipients. Our Better Choices™ framework is designed to aid the customer’s decision process by highlighting and filtering options by sustainability characteristics and also by drawing attention to the availability and affordability of these choices. The Better Choices™ range has continued to grow not only in terms of revenue but also in terms of the more sustainable materials and programmes that are available. Verification and integrity remain a critical part of the programme.