We sell an extensive range of promotional products – merchandise that is custom printed with the logo or name of an organisation with the aim of promoting a brand, service, product or event.
Our product range comprises tens of thousands of individual products in categories such as pens, bags and drinkware to higher value items such as embroidered apparel, technology and full-size trade show displays, enabling our customers to find the perfect product for their promotion and their brand. This range is carefully updated and curated by an experienced category management team.
Our top ten ‘Supergroup’ product categories by sales volume in 2024 are set out below:
| Supergroup | 2024 Rank | 2023 Rank | Change |
| Apparel | 1 | 1 | 7% |
| Bags | 2 | 2 | 2% |
| Drinkware | 3 | 3 | -2% |
| Writing | 4 | 5 | 8% |
| Stationary | 5 | 4 | 5% |
| Outdoors & Leisure | 6 | 6 | 7% |
| Auto, Home & Tools | 7 | 7 | 6% |
| Trade Show & Signage | 8 | 8 | 1% |
| Wellness & Safety | 9 | 9 | 9% |
| Awards & Office | 10 | 10 | 10% |
Private label
We continue to develop our stable of ‘in-house’ brands, exclusive to 4imprint. These products are designed to meet core needs of our customers and fill gaps within categories where in many cases they have grown to occupy top-selling spots. Great attention is paid to the functionality, quality and design characteristics of each item in addition to the choice of our supplier and manufacturing partners.
Our category management team has continued to identify opportunities to convert product materials on existing private label items into more sustainable options and this is now built into the new product development and decision-making process for new items added to the range.
Crossland® is our outdoor brand, including fleece jackets, blankets, beanie hats, vacuum mugs, backpacks and coolers.
Refresh® was launched in 2017, initially concentrating on a core line of affordable water bottles, expanding to include tumblers, travel mugs and various other drinkware items.
Taskright® was launched in 2020, focused on a line of everyday stationery products such as notebooks, sticky notes and pencils.
Better Choices®
Customers continue to balance many factors when researching and selecting promotional products. These factors include brand, budget, and event dates as well as artwork and logo requirements, often varying based on usage and recipients. Our Better Choices® framework is designed to aid in highlighting and filtering options by sustainability characteristics for customers where it is already part of their decision process and also pointing out the availability and affordability to those who had not considered these options. The Better Choices® range has continued to grow not only in terms of size but also in the use of more sustainable materials and programmes that are available. Verification remains a critical part of the programme.