Building a commercially and environmentally sustainable business that delivers value to all stakeholders
To protect and enhance the 4imprint brand as synonymous with the principles and values that it represents
To deliver the extraordinary customer service required to acquire and retain the customer relationships that support long-term value creation
To curate and preserve a distinct and diverse culture that develops, empowers and values team members
To embrace environmental initiatives tailored to achieve maximum impact in the context of our business and operations
To maintain collaborative and mutually beneficial relationships with our supplier partners, grounded in clear social and ethical expectations
To support, participate in and give back to our local communities
Relentless focus on excellence in customer service
Culture guided by application of the 4imprint Compass and ‘The Golden Rule’
Investment in environmental initiatives, and setting of clear and measurable performance targets
Clear social and ethical policies and expectations
4imprint Supply Chain Code of Conduct
Charitable giving programme and encouragement of all team members to volunteer or otherwise participate in their local communities
Market leadership driving organic revenue growth
To establish 4imprint as ‘the’ recognised promotional products brand within our target audience
To be the leading direct marketer of promotional products in the markets in which we operate
To expand share in fragmented markets through sustained investment in a diversified, evolving marketing portfolio
To set challenging organic revenue targets linked directly to the Group’s strategy
Competitive advantage through continuous development of and sustained investment in:
People
Marketing
Technology
Differentiation through operational excellence:
Customer service
Merchandising and supply
Efficient processing at scale of individually customised, time-sensitive orders
Cash generation and profitability
To deliver reliable and increasing free cash flow over the medium to longer term
To balance short-term profitability with marketing investment opportunities leading to sustainable long-term free cash flow and EPS growth
Reinvestment of cash generated from operations into organic growth initiatives based on multi-year revenue/return projections
Disciplined approach to investment:
Marketing investment based on our assessment of both prevailing market conditions and a combination of current and future customer-centric metrics, including prospecting yield curves, retention patterns and lifetime revenue profiles
Capital investment evaluated based on cash payback and discounted cash flow parameters
Direct marketing ‘drop-ship’ business model, facilitating efficient working capital management
Low capital intensity
Effective capital structure
To maintain a stable and secure balance sheet aligned with the Group’s growth objectives
To have the flexibility to be able to continue investing in the business through different economic cycles
To enable the Group to act swiftly when investment opportunities arise
To meet our legacy defined benefit pension commitments as they fall due
Conservative balance sheet funding approach
Capital allocation priorities in line with strategic objectives
Shareholder value
To deliver increasing Shareholder value through execution of the Group’s growth strategy
Financial discipline in evaluation of investment opportunities
