We sell an extensive range of promotional products – merchandise that is custom printed with the logo or name of an organisation with the aim of promoting a brand, service, product or event.
Our product range comprises tens of thousands of individual products. Categories range from inexpensive items such as pens, bags and drinkware to higher value items such as embroidered apparel, technology and full-size trade show displays. Our aim is to enable our customers to find the perfect product for their promotion and their brand. This range is carefully updated and curated by an experienced merchandising team.
Our top ten ‘Supergroup’ product categories by 2022 sales volume in the North American business are set out below. Movements from the 2021 and 2019 comparatives are provided to illustrate the different impacts and recovery trends as the pandemic has receded.
|Supergroup 2022||2022 Rank||+/- vs. 2021||+/- vs. 2019|
|Outdoors & Leisure||6||+37%||+49%|
|Auto, Home & Tools||8||+43%||+24%|
|Wellness & Safety||10||-8%||+36%|
4imprint ‘Own Label’ brands
For several years we have developed and continue to evolve a stable of ‘in-house’ brands, exclusive to 4imprint. These products are designed to fill gaps in certain product categories and have in many cases grown to occupy top selling spots in their respective categories.
Crossland® is our ‘outdoor’ brand, including fleece jackets, blankets, ‘beanie’ hats, vacuum mugs, backpacks and coolers. 2022 sales of Crossland® products amounted to $23.9m, an increase of 70% over 2019.
Refresh® was launched in 2017, initially concentrating on a core line of affordable water bottles in a variety of designs and colours, expanding to include tumblers, travel mugs and various other metal drinkware items. 2022 sales of $11.1m were 164% above the 2019 comparative.
Taskright® was launched in 2020, expanding to a sales value of $6.7m in 2022. The brand is set up around a line of everyday stationery products, including sticky notes, notepads and pencils.
As well as offering the potential of above average growth in sales volumes, the control that we have over the development of our ‘Own Label’ products presents us with a great opportunity to drive change at a meaningful level, specifically in terms of transitioning many of these products to include sustainable attributes and thereby dovetail with our Better Choices™ initiative. By way of example:
Better Materials and ‘Own Label’
- Crossland® garments: fleece jackets transitioning into recycled polyester in the fourth quarter of 2022 and into 2023. Crossland® items that have transitioned or are in the process of transitioning already represent 30% of brand sales.
- Refresh® entry level range #1 polyethylene terephthalate (PET) bottles were transitioned to recycled materials for all coloured options, representing 27% of brand revenue.
- Taskright®. Sourcing for paper (and wood) based products is being transitioned to Forestry Stewardship Council (FSC) or Sustainable Forestry Initiative (SFI) certified sourced materials in 2023.
Better Workplaces and ‘Own Label’
- We pay particularly close attention to supplier selection as it pertains to our ‘Own Label’ brands. Our supplier of garments under the Crossland® brand has been an Accredited Participating Company of the Fair Labor Association for over 10 years. An additional supplier of drinkware, bags and stationery was approved by the Fair Labor Association to start their journey to accreditation in 2022. Together they represent 75% of private label brand revenue.